004 Creating Ritual with Tea

In this episode, my dear friend Amy Truong joined me to talk about tea and ritual. We reminisced about how we met and came to work together as we were both building our businesses. Amy shares the journey to bring Paru Tea Bar to where it is today, and also gives us a Tea 101 lesson.

About Amy

After earning a degree in International Business from UC Irvine and a decade of working in consulting, tech, and wellness, Amy took the leap and started PARU in 2017. The idea quickly grew from a pop-up with tea educational workshops to a full-time business, operating both two locations in-store and online.

In addition to leading the team, Amy serves as the primary tea educator, buyer, and master blender. She enjoys working with her hands and creating nostalgia-inspired teas like Blue Chamomile and Pandan Waffle.

Featured in this episode

Featured candle: Beeswax candle from Mithras Candle

Featured Tarot deck: La Flora Tarot Deck

Paru Tea Bar's Specialty Tea Subscription

Episode Highlights

03:08 - Card pull from La Flora Tarot

09:34 - What home is to Amy

12:49 - The story of how we first connected and became friends

16:50 - Amy's experience creating a physical location for Paru Tea Bar, separate from the home

21:18 - The intention behind the creation of Paru Tea Bar and how it came to be

26:56 - Amy shares the process of setting up the new shop in La Jolla, and what makes this space unique

29:16 - Amy talks about craft tea and the overall experience at the La Jolla shop, where they grind and brew fresh matcha on site.

40:32 - Amy gives us some Tea 101

48:32 - We talk about what goes into Paru's monthly Tea boxes

50:40 - Rituals Amy is currently practicing to ground and recenter

54:32 - What's coming up for Amy and Paru Tea Bar

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