0119 – The ‘Global Accent’

0119 – The ‘Global Accent’

A global accent

With around 2 billion speakers (either as a first or second language), English is the most understood language in the world.

Spread by traders, invaders and slave owners, explorers, teachers and preachers through the printed word and, literally, the word of mouth, it’s now mostly learnt via American TV and films (rather than, unfortunately, through the culture of its motherland). It is though the language of entertainment, information and business.

It is therefore understandable that many international businesses require an international voice for their brand. Audi, Airbus, Renault and Samsung have adopted English as their official language of business across countries, and other companies use it on corporate commercials or internal elearning.

Enter the ‘global accent’. This is an ambiguous, amalgamated, amorphous accent that combines characteristics of the major English-speaking dialects, and not immediately recognisable as being any single one. The aim is for it to be easily understood by as many people as possible. It’s sometimes called a ‘neutral English’ accent, or a ‘General American’ (or ‘GenAm’) accent.[1]

Many voice directors believe such an accent from ‘anywhere’ is accepted by ‘everyone’ in multiple markets; others that an all-encompassing accent reduces regional relevance.

[1] It’s also the accent often needed by those hired to teach English as a second language in a school abroad.

Through these under-5-minute episodes, you can build your confidence and competence with advice on breathing and reading, inflection and projection, the roles played by better scripting and better sitting, mic techniques and voice care tips... with exercises and anecdotes from a career spent in TV and radio studios.

And as themes develop over the weeks (that is, they are not random topics day-by-day), this is a free, course to help you GET A BETTER BROADCAST, PODCAST AND VIDEO VOICE.

Look out for more details of the book during 2021.

Contacts: https://linktr.ee/Peter_Stewart

Peter has been around voice and audio all his working life and has trained hundreds of broadcasters in all styles of radio from pop music stations such as Capital FM and BBC Radio 1 to Heart FM, the classical music station BBC Radio 3 and regional BBC stations. He’s trained news presenters on regional TV, the BBC News Channel and on flagship programmes such as the BBC’s Panorama. Other trainees have been music presenters, breakfast show hosts, travel news presenters and voice-over artists.

He has written a number of books on audio and video presentation and production (“Essential Radio Journalism”, “JournoLists”, two editions of “Essential Radio Skills” and three editions of “Broadcast Journalism”) and has written on voice and presentation skills in the BBC’s in-house newspaper “Ariel”.

Peter has presented hundreds of radio shows (you may have heard him on BBC Radio 2, BBC Radio 4, Virgin Radio or Kiss, as well as BBC regional radio) with formats as diverse as music-presentation, interview shows, ‘special’ programmes for elections and budgets, live outside broadcasts and commentaries and even the occasional sports, gardening and dedication programmes. He has read several thousand news bulletins, and hosted nearly 2,000 podcast episodes, and is a vocal image consultant advising in all aspects of voice and speech training for presenters on radio and TV, podcasts and YouTube, voiceovers and videocalls.

The podcast title refers to those who may wish to change their speaking voice in some way. It is not a suggestion that anyone should, or be pressured into needing to. We love accents and dialects, and are well aware that how we speak changes over time. The key is: is your voice successfully communicating your message, so it is being understood (and potentially being acted upon) by your target audience?

This podcast is London-based and examples are spoken in the RP (Received Pronunciation) / standard-English / BBC English pronunciation, although invariably applicable to other languages, accents and dialects.

Music credits:

"Bleeping Demo" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

Link: https://incompetech.filmmusic.io/song/7012-bleeping-demo

License: https://filmmusic.io/standard-license

"Beauty Flow" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

Link: https://incompetech.filmmusic.io/song/5025-beauty-flow

License: https://filmmusic.io/standard-license

"Envision" Kevin MacLeod (incompetech.com)