#013 Cliff Kuang: Optimizing User Interface And The Massive Opportunities Within Design

Today my guest is Cliff Kuang, author of a fantastic book called User Friendly: How The Hidden Rules of Design are Reshaping The Way We Live, Work, and Play, which was called a "tour de force" by the New York Times. He was the Design editor of Fast Company, and Editor at Wired Magazine. From there he went on to work at Google as a Senior Staff Designer on an innovations team. Cliff is obsessive about the deepest challenges facing UX design today such as the metaphors that undergird what we do, the future of digital ecosystems, and the future experiences those ecosystems can unlock. Enjoy these topics and many more on this episode of Jorgenson’s Soundbox! Additional resources to help enrich your experience below: Topics Covered:  What Cliff is doing to change the entire landscape of user interface What a unicorn is within the design industry and why they’re a dying breed The universal problem of design What is “good” design How metaphor and feedback are at the core of user interface How design is empathetic Why we are in the ever-present of user interface   Additional Resources: User Friendly Cliff’s Twitter Eric Jorgenson Newsletter Eric Jorgenson Twitter  Additional Episodes If You Enjoyed: Eric Jorgenson: Metagames, Feedback Loops and Transcending The Muggle World Sky King: The Next Level of the Internet, Decentralization, and Becoming a Player in the Game of Life   Huge thanks to Modern Stoa (modernstoa.co) for their help on creating and growing this very podcast you’re listening to now. If you need help with podcast growth or monetization, go to modernstoa.co or hit the founder up on Twitter (@consumersky) or Instagram (@iamaskyking).    If you want to support the podcast, here are a few ways you can:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Share the podcast with your friends and on social media  >> Give the podcast a positive review to help us reach new listeners  >> Make a weekly, monthly, or one-time donation: https://app.omella.com/o/9Bufa  >> Follow me on Twitter: @ericjorgenson >> Follow @FirstsFamous on Twitter  >> Learn more and sign up for the “Building a Mountain of Levers” course and community: https://www.ejorgenson.com/leverage  I appreciate your support!