02: Distillery 291 — "How hard can it be?" Branding a Whiskey with Michael Myers & Eric Jett

Join us as we explore the bold and innovative world of Distillery 291, one of Colorado’s most iconic craft distilleries. In this episode, we sit down with founder Michael Myers to uncover his incredible journey from a career in fashion photography to becoming an award-winning distiller. Learn the fascinating story behind their unique still and how it transforms Colorado grains into world-class whiskey.

We dive into their distinct approach to whiskey-making, including their use of toasted Aspen wood staves for finishing and their experimental series that pushes boundaries in the industry. From rich Colorado Bourbon to spicy Rye Whiskey and the innovative Aspen Stave Finished Whiskey, you’ll get an inside look at what makes each expression unforgettable.

Don’t miss the Angel’s Share segment, where we discuss Distillery 291’s commitment to craftsmanship, community, and the artistry of creating whiskey with character.

Highlights include:

- Michael Myers’ journey from photography to distilling

- The story behind 291’s one-of-a-kind still

- A breakdown of their award-winning spirits: Bourbon, Rye Whiskey, and more

- The innovative finishing process with Aspen wood staves

- A sneak peek into their experimental whiskey series

- Pour yourself a dram and join us for this unforgettable journey into the heart of Colorado craft whiskey.