0292 – 3 – Synonyms: simple and advanced

2021.10.19 – 0292 – 3 – Synonyms: simple and advanced

We looked at the basic synonyms earlier. This is when “the Prime Minister” is then referred to as “she”, or “The Green Fingered Gardening Group” is called “the business”. And we discussed how, just because it’s a different word, the idea is still old: that person, organisation or idea has already been introduced and so a further reference to them using either the same word or a substitute term, should not be lifted.

There are exceptions – like when what at first glance looks like another synonym is actually another noun albeit associated with the same person, organisation, brand etc. giving, and this is important, new information.

“The Prime Minister, a mother, is meeting the Women’s Institute…” - don’t you naturally lift both “Prime Minister” and “mother”? “Mother” is not another term for a “Prime Minister”, it is, in the context of this story, another describer of that person, is new information and gives added context to the story.

“The Green Fingered Gardening Group, an eco-friendly start-up run by students…” – we have lots of new information here, and all of it needs to be coloured with your intonation. There are no synonyms.

You may have more than one describer of course, each giving new information about, say, the same person and each word needs to be coloured.

“We are here today to pay tribute to our dear friend Fred. Businessman, sailor, cricketer, winemaker and gardener, but most of all, husband and father….”

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Peter has been around voice and audio all his working life and has trained hundreds of broadcasters in all styles of radio from pop music stations such as Capital FM and BBC Radio 1 to Heart FM, the classical music station BBC Radio 3 and regional BBC stations. He’s trained news presenters on regional TV, the BBC News Channel and on flagship programmes such as the BBC’s Panorama. Other trainees have been music presenters, breakfast show hosts, travel news presenters and voice-over artists.

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Peter has presented hundreds of radio shows (you may have heard him on BBC Radio 2, BBC Radio 4, Virgin Radio or Kiss, as well as BBC regional radio) with formats as diverse as music-presentation, interview shows, ‘special’ programmes for elections and budgets, live outside broadcasts and commentaries and even the occasional sports, gardening and dedication programmes. He has read several thousand news bulletins, and hosted nearly 2,000 podcast episodes, and is a vocal image consultant advising in all aspects of voice and speech training for presenters on radio and TV, podcasts and YouTube, voiceovers and videocalls.

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