0452 – The ‘Level 5’ Read

2022.03.28 – 0452 – The ‘Level 5’ Read

Level 5

Style: Clear and paced diction, shorter sentences (or even ‘statements’), and quite directive. There’s a still a heightened performance, it’s energised, direct, animated and salesy. Slick and polished.

Brand: Less common nowadays for many companies, products and services but still used for presentations where luxury or class is being suggested – although in these situations although the delivery may be clipped and formal it will carry less volume and speed. Think premium service hotels, high end holidays, luxury cars, sophisticated restaurants and expensive jewellery, where the voice may be on a corporate video, commercial or telephone greeting. The language may still be formal: “our operatives are busy just at this moment in time, we request that you redial again at your convenience”.

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