0454 – The ‘Level 3’ Read

2022.03.30 – 0454 – The ‘Level 3’ Read

Level 3

Style: The style relaxes further, with a bit more character in the voice. In some situations, this may mean less projection, less pace, with a touch of ‘sell’ and a few conversational and casual contractions in the text. Becoming more authentic, relatable and believable.

Brand: Conversational e-learning and commercials for businesses in, say, the finance and medical fields, not targeted at traders and medics, but the users of the services, ‘real people’. These are serious businesses but your voice style needs to reassure the customer.

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