0463 – 3 - Know Who Your Audience Is

2022.04.08 – 0463 – 3 - Know Who Your Audience Is

3 - Know Who Your Audience Is

Whether it’s a news bulletin for a radio station, a YouTube video or a voice over, you need to know who you are talking to. We have already seen how we change our voice, tone, language, speed … everything! – when we speak to different people in our everyday life. So we need to do it with a script as well.

Your tone and style will need to change so there is no ‘relationship disconnect’: you want to sound appropriate and not be perceived as patronising or too deferential, or too unfeeling or emotional.

You won’t engage your audience if you don’t know who it is. That’s from the writing (the angle, the words) to the presentation (speed, tone and so on). Over time you will become adept at adapting to different styles, formats, audiences, stations – a great skill for a freelance scriptwriter or presenter.

So, it’s Ok to imagine you are talking to a friend – but not if that friend has no interest in what you are talking about. Instead imagine someone for whom the content is appropriate, who will listen and respond, react and act on the message. 

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