0473 - The Listener's B-S Detector

2022.04.18 – 0473 - The Listener's B-S Detector

If you do not care, don’t know the audience, or do not understand the content - and let it show - the listener is very likely not to bother either. Their natural B-S detector will be triggered at a hundred paces.

If you sound as though you are ‘reading aloud’, you’re doing it wrong. If you sound like you are talking to someone about something interesting, and ‘telling them the story’, or better still explaining something to them, you are doing it correctly.

So never hesitate to query something which is uncertain. If you don’t, the chances are high that the listener, who cannot ask questions of anyone, will be left completely in the dark.

Concentrate on the story, not the voice you are using to tell it. Think and care about the information you give, understand why it is important to people, why it deserves to be on air. If it was not worth reporting or reading – why are you doing it? If the story or the service is worth telling people about, it is worth telling with some interest and sense of significance.

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