0478 – The Emotion Duplication

2022.04.23 – 0478 – The Emotion Duplication

You need to be able to identify the different parts of the script that instil those emotions in you, so you are better able to replicate them in your voice and so connect with potential buyers:

·        How will this new gadget improve someone’s life?

·        What is the emotion that the copywriter wants to achieve in a listener to this car commercial?

·        Why is this specific story in the bulletin, and do I understand it enough to explain its significance to my audience through my voice as well as the words…?

So maybe it’s a commercial where a carpet stain (problem) can be solved by a new shampoo (resolution); an unboxing where intrigue about a new phone (problem) is satisfied by knowing what the expert thinks of it (resolution); a news story of a man crushed by a falling wall (problem) being rescued by fire crews. So, think of your tone, projection, speed, every element of scriptreading, are subtly altered depending on the developing emotional state.

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