0480 – Focus On The Message More Than Your Voice

2022.04.25 – 0480 – Focus On The Message More Than Your Voice

You may find it useful to go further and question:

·        What exactly is this product or service I’m advertising / recommending? What does it do and how? What are the benefits? How is it different from similar products or services on the market? What are the details not actually in the script so I can read it with a greater sense of understanding?

·        What is the usual tone of this company’s commercials? What is their brand voice? (A casting director will consider the age of the voice they employ, their accent, their gender, and most importantly is their attitude, right? Do they have the right playfulness or energy for the product or brand or message?)

Knowing these answers will help you focus more on the message and less on your voice.

Remember, if the ad features you as a father, targeting other new dads with a range of nappies, you are not selling nappies. You’re selling a clean bottom, and a happy baby and less crying and a happy household.

Hosted on Acast. See acast.com/privacy for more information.