0508 – Your Injection Into The Output

2022.05.23 – 0508 – Your Injection Into The Output

Rapport begins with realising that each ‘consumer’, viewer or listener is an individual who in most cases, has invited you into their home, their world, their ears. Consider yourself a guest, an acquaintance or even a friend, who’s been welcomed in because you have a story to tell.

You can easily forget about the audience. Cocooned within the four walls of the studio, you can begin to sound as though you are talking to yourself or to the studio director or producer. Do this and you begin to go through the motions, your concentration is elsewhere and your vocal presentation begins to sound stilted, singsong and insincere.

“We’re people, we’re human beings. The days when news was read in a black tie and you’re not supposed to have a personality – those days are gone. You’re putting on the television to see other human beings and see their reactions. If I just stood or sat there po-faced, I think that’d be a very big turn-off for people.

I think we need to inject a bit of ourselves in our output, and that’s what people will watch you rather than someone else for.”

Simon McCoy, TV news presenter/journalist, “You’re On The Air” podcast November 2020

We spoke about energy before, but it’s not shouting or projection per se. Even a relaxed conversation on a podcast takes concentration, focus and energy. It’s you with a bit more. You alone could sound a bit flat when it came out of the other end of the speaker or headphones, you have to add some showbiz sprinkle on top, so it’s “YouPLUS!”, with the ‘plus’ burning off between your mouth and the listener’s ears. 

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