055: Part 1: Building Authentic Brands | Guest Amy Bartko

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In this episode of No Silver Spoons®, Sarah Beth Herman sits down with CEO Amy Bartko, the powerhouse behind Chatterbox PR, to talk about what it really takes to grow a brand—without shortcuts or handouts.

Amy shares her journey from corporate marketing to running her own PR agency, proving that success isn’t about luck—it’s about hard work, strong relationships, and knowing how to get your brand seen by the right people. She’s built a career on helping brands land in the hands of celebrities, influencers, and top-tier media outlets—long before influencer marketing was even a thing.

Here’s what you’ll take away from this episode:

• What PR really is (and why you probably need it, even if you think you don’t)
• Amy’s PR formula for getting brands noticed (hint: it’s all about visibility, credibility, and profitability)
• The truth about entrepreneurship—the sleepless nights, the balancing act, and why grit matters more than anything
• The biggest mistakes people make when trying to get media coverage—and how to actually get a journalist’s attention
• Why relationships in PR are everything—and how Amy has built a network that gets brands featured in Forbes, Vogue, and on TV

Sarah Beth and Amy also get real about staying true to your vision, especially when the world of marketing and PR is constantly shifting. If you’ve ever wondered how to get your brand in front of the right people or whether PR is just for big corporations—this episode will give you the clarity you need.

🔹 Next Up: Amy is coming back to talk about overcoming branding challenges and what it takes to push through the tough seasons in business.

📌 Want to connect with Amy? Find her on Instagram @amybartko
🎧 Missed something? Listen again at 1.25x or 2x speed and share this with a friend!

This is one of those conversations you’ll want to take notes on—so grab a coffee and get ready to level up your brand the right way.

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The content provided in this podcast, including by Sarah Beth Herman and any affiliated guests, is for informational purposes only and does not constitute professional advice, including but not limited to medical, legal, or business consulting services. Listeners engage with the content at their own risk and are responsible for any actions taken based on the information presented. No guarantees are made regarding the accuracy or completeness of the content. For any questions, clarifications, or crediting of sources, please contact us directly, and we will make necessary adjustments.