0631 – Your Role As A Voice Script ‘Meaning Miner’

2022.09.23 - 0631 – Your Role As A Voice Script ‘Meaning Miner’

Your Role As A ‘Meaning Miner’

Sometimes when direction or a Brief is unclear, you need to do the hard work yourself. Well, you should always do much of this, but occasionally you need to get your hands dirty and unearth the hidden meaning in a script.

Mine the text to find the seam of the story arc, pick away to discover the hidden message of what the advertiser wants the listener to do. Find the golden words that will help you to convince them to do just that…

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