0710 – Audio Guide Narration Skills

2022.12.11 – 0710 – Audio Guide Narration Skills

Some of these parts may be played by actors, but often it may just be a narrator – the ‘glue’ that links all of the information together. They will do the ‘housekeeping’: the welcomes, how to operate the audio player, what’s in the exhibition, where the toilets and emergency exits are and so on: “now go through the door on your left…”, “you’ll be able to buy a copy of this painting in the gift shop later”, “the toilets are just here if you need them”, “please follow the arrows on the wall to the next gallery…” and “please return this guide to the desk at the exit” and so on.

Then they will take dry facts and bring them to life, tell stories, and give something a sense of context in an engaging way.

Yours will be the ‘brand voice’ of the event, in synergy with the content, the demographic of the audience and perhaps too the sponsor in their tone, pace, and pitch. You may need to have a measured pace to reflect the slow movement around a gallery and that some people may have another first language. And your pronunciation needs to be spot on: imagine an exhibition of Italian paintings with an audio guide which mispronounces the artists’ names.[1]

[1] See more about this sub-genre of voice-over work, here: http://www.imagineear.com/ . Listen to the audio guide (various languages) to the 2021> Titanic exhibition that toured several countries: https://tourbuilderplus.imagineear.com/webapp/GndejL74ZiSzveQwCoqf/0

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