0733 – Medical Narration Skills

2023.01.03 – 0733 – Medical Narration Skills

Medical VOs

These can be quite content-rich and may be for professional medical education or maybe for drug or equipment reps, and will likely have pharmaceutical and physiological terminology.

Some of the information may be ‘patient facing’, for example explaining a situation for someone undergoing treatment. That will be made clear in your direction.

Your voice needs to have clear, intelligent warmth to transform what could be dense and dry scripts into inviting and reassuring explanations. 

Your presentation needs to be clear and precise with the correct pronunciation of complex and multi-syllabic words and terms. Invest in a respected pharmaceutical dictionary or an online service and tell your client which one you are using. If two pronunciations are given, use the first (most common) one, and have the client agree to this or suggest any other preference. This will give you fewer pickups or retakes. For drug names contact the company directly or see if they have a pronunciation on their website or on a trusted YouTube video.

What you say will be of high interest and value to the highly educated and time-poor target audience which will be very familiar with what you’re talking about. You have to get the content, pitch and tone right too, with a sense of trust and understanding. You don’t need to be slow in your speaking speed (which could be considered patronising), but you have to be highly accurate: poor diction can give the impression that you lack confidence or knowledge about what you are reading.

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