0734 – Movie Trailers Voiceovers

2023.01.04 – 0734 – Movie Trailers Voiceovers

Movie trailers

The ‘god’ of these was the iconic voice of Don LaFontaine who recorded more than 5,000 film trailers and hundreds of thousands of television advertisements, network promotions, and video game trailers. At the height of his career, he was voicing 60 trailers a week. He became identified with the phrase "In a world...", used in so many movie trailers that it became a cliché.  https://www.youtube.com/watch?v=AGNqI6RYBrQ

But since his death, styles in this area as in many others have changed to one which is more informal.

Podcasts and Radio

The key skills for an announcer are:

“…the ability to communicate with one person and the ability to grasp the technical side so you can forget it all and concentrate on the primary focus which is the listener. When I started announcing I was told to imagine I was talking to a little old lady in Fulham, south London. The reason was to bear in mind that I was talking to a person that may not necessarily be an avid listener to Radio 4 so I have to tempt them in to get them to listen more carefully. I’ve got to be clear in my delivery as she may be a little hard of hearing and I’ve got to grab her attention.

Two of the prerequisites of an announcer’s equipment are your two ears. It’s easy to get beguiled by the equipment around you, but this is what your listeners are using and what you should be using: your perception of how the sound is, properly balanced, to check monitoring …”

Chris Aldridge, presenter BBC Radio 4, “Radio: Getting Your Voice on Air” podcast

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