0741 – Voicing Public Service Announcements.

2023.01.11 – 0741 – Voicing Public Service Announcements

PSAs

In times of disaster, be it natural or human, a Public Service (or Safety) Message may be the best way to get information out fast and elicit help.

An appropriate tone might be:

·        Calm and reassuring, clear and uncompromising, with a touch of urgency – for an informational read to those caught up in events

·        Inspiring, caring and authentically empathetic and optimistic - to engage hearts and minds and encourage help, money or donations

During the Covid 19 pandemic, adverts ran on broadcast and digital media explaining, educating and updating, introducing new policies and procedures such as handwashing, mask-wearing and isolation. The delivery was direct but friendly and calm rather than aggressive. 

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