0742 – Station Imaging Voiceovers

2023.01.12 – 0742 – Station Imaging Voiceovers

Station imaging

These are the branded voices that are used on promotional trailers for radio and TV stations. So not on the commercials advertising other brands (such as a car showroom or a breakfast cereal), but introduce or promote an individual show (or shows) on that station (“The News At Ten – with Kylie Johnson … Joe Smithson on sports and meteorologist, Troy Masters”, “Tuesday night is DIY night … on K-DIY Channel 9”), or on radio stations announcing specific features (“The Sunday Roast, with Chicken Man and Devlin”, “BBC England … weather”) and so on.

Your voice will be chosen to fit with the style, format and demographic of the station, perhaps its attitude and the music that’s played. For example, a classic rock radio station may be targeted to an older, mainly male audience so a young female voice on its trails may sound incongruous (having said that, it may be the ‘alternative’ juxtaposition the station is after). Other stations’ target demographics (the kind of people they are targeting with their programmes, so they have a well-defined audience that they can sell to advertisers) will change with their output niche: country, news, ‘family’ or ‘listen at work’ stations and so on. It’s the same for TV channels: a food, sport or DIY network for example.

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