#101 Dealership Data Wiz: Beating the algorithm to sell cars, How to "sell to zero", Where A.I. is actually adding value | Jeremy Nowling, Head of Digital Retailing, Rohrman Auto Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jeremy Nowling, Head of Digital Retailing, Rohrman Auto Group where we discuss: Beating the algorithm to sell more cars, How to "sell to zero", dealers adapting to catastrophe, where A.I. is actually adding value and more. This episode of the Car Dealership Guy Podcast is brought to you by: DealerOn - Put the power of the highest-converting, fastest-performing website platform in retail automotive to work for you. Get guaranteed results when you switch to DealerOn. Learn more at https://www.dealeron.com/ Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit t.uber.com/CDGauto today  Impel - From website, chat, sales, and service, Impel AI is custom-built to achieve your business objective featuring a proprietary blend of large language models, automotive optimization layers, and seamless integration with your entire tech stack. Learn more @ https://impel.ai/ Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:02:13) - Jeremy’s 25-year career at Rohrman (00:07:02) - What is your main focus when it comes to technology today? (00:09:22) - What’s the state of dealership technology? (00:12:51) - How do you feel about integrated tools? (00:14:45) - What tools are you using to enhance the customer experience? (00:18:01) - What are the best AI tools for dealerships right now? (00:19:19) - How do you see AI evolving in the dealership? (00:24:28) - How does AI affect the service side? (00:27:10) - How are you getting the best possible customer feedback? (00:28:37) - What trends are you noticing in the market? (00:33:30) - What’s your plan for the next decade? (00:34:44) - Northwood (00:39:40)- Closing thoughts Check out Rohrman Auto Group here. Check out Car Dealership Guy’s stuff: CDG News - https://news.dealershipguy.com/ CDG Jobs - https://jobs.dealershipguy.com/ Instagram - https://www.instagram.com/cardealershipguy/ TikTok - https://www.tiktok.com/@guydealership X - https://x.com/GuyDealership LinkedIn - https://www.linkedin.com/company/cardealershipguy/ Everything else - dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.