10x instead of 2x

In this episode of Business Brain, Shannon Jean and Dave Hamilton explore the difference between 2x and 10x growth mindsets. Shannon shares a quote from a recent event — “focus on 10x, not 2x” — and breaks down how the 2x approach is about working harder and incrementally improving, while 10x thinking requires transformative change, ruthless prioritization, and bold decision-making. They discuss how 10x growth forces entrepreneurs to abandon outdated systems and focus only on what delivers real results, even if that means disrupting what’s already working. Shannon relates this to his recent Instagram growth experiment and how it’s forcing him out of his comfort zone.

The conversation then shifts to the concept of “body doubling,” a technique Dave discovered during a recent trip where he and his wife worked productively side by side in a hotel room. This unintentional co-working setup led to high focus and output, prompting Dave to dig deeper into the psychological science behind it. They explore how having someone else nearby — even if not directly interacting — creates a low-level accountability and modeled behavior that can improve productivity. They wrap up with a reminder to stay self-aware, keep pursuing growth, and stay focused on high-leverage actions — like selling unused assets or building scalable systems — that generate real revenue.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #694 for Wednesday, October 22, 2025
  • October 22nd: International CAPS LOCK Day
  • Wind chimes for podcasting calmness
• 00:02:07 Focus on 10x-ing, not 2x-ing
  • Is Grant Cardone just blowing hot air, or does he have something valuable to say?
  • 2x means:
    • Work harder
    • Add helpers
    • Same offer
    • Fear of losing what you have
    • Your identity remains the same
  • 10x means:
    • Same or fewer hours
    • Build scalable systems, by breaking things and streamlining what you do
    • New offer
    • Willingness to destroy what isn’t essential
    • Your identity evolves
  • Don’t be afraid to ask: how are you doing 10x what I’m doing?
• 00:10:27 On Shannon’s Quartet:
  • Think Bigger
  • 10x instead of 2x
• 00:11:14 SPONSOR: Surfshark. Go to https://surfshark.com/businessbrain or use code businessbrain at checkout to get 4 extra months of Surfshark VPN!
• 00:12:46 SPONSOR: PAKA. Softer than Cashmere and warmer than wool. Visit Go.PAKAapparel.com/BRAIN to grab your PAKA hoodie and free pair of alpaca crew socks.
• 00:14:40 Body Doubling for ADHD productivity – Vincent from Strawberry.me
  • Time constraints make a big difference, too
  • “What should I be working on that’s going to generate the most revenue today?”
  • Bringatrailer.com – car auction site
• 00:24:42 Business Brain 694 Outtro
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