#11 Maxx Chewning - From Corporate America to a $40M Brand

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Join us on The Game Plan podcast with Rob Lipsett as we sit down with Maxx Chewning. Maxx has carved a unique space in content creation and business. In this episode, he shares his journey from the corporate world to YouTube, turning his passion for content into a viable career and business.

Learn about his experiences in business and powerlifting, shaping his content and desires. Maxx discusses the evolving YouTube fitness scene and growing Sour Strips without external investments.

Beyond business, he opens up about relationships, traditional living, work-life balance, and future plans.

If you enjoy this pod, please leave a 5 star rating on Spotify and a review on Apple podcasts.

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(00:00) Preview
(00:36) Max Chewning’s Journey Creating Content
(05:28) Traditional Job to YouTube Career
(12:12) Powerlifting Journey and Body Image Perspectives
(18:21) Evolution of the YouTube Fitness Scene
(21:45) Starting Instagram, Making Money Through Content
(29:11) The Rise of Sour Strips
(37:42) Lessons Learned From Building a Business
(48:00) Sour Strips’ Growth and Financials
(59:02) Defining Financial Success and Priorities
(01:08:05) The Journey to Success and Gratitude
(01:11:11) Exploring Relationships and Dynamics
(01:16:10) Views on Relationships and Masculinity
(01:19:05) Traditional Living and Aligned Values
(01:31:17) Max’s Work-Life Balance and Future Plans
(01:38:25) Self-Promotion and Admiration for Accomplishments

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