#112: Three ways to use podcasts for marketing. Featuring Craig Hewitt, founder of Castos

Craig and I discuss how bootstrappers can use the podcasting ecosystem to promote their products.

We discuss three ways to use podcasts - and the pros and cons of each:

1. Start and run your own podcast
2. Do the "podcast circuit" as an interesting guest with riveting insights
3. Sponsor podcasts

We 'go meta' and talk about why Steve has launched the new iteration of the Bootstrapped podcast.

We also talk about:

• "credit card required upfront" trials versus "no credit card required" trials.
• the life-cycle email sequences using activity-based triggers that we've recently added to Feature Upvote.
• the danger of applying data-based marketing approaches to products when your product doesn't have enough data
• why Steve doesn't do A/B testing - yet