113: The Truth About Global Barbering: Michael Kontos & JJ Savani on LSB’s India Expansion

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In Part 2 of our conversation at the London School of Barbering, Anthony Laban sits down with Michael Kontos and JJ Savani to discuss the untapped potential of the global barbering market.

JJ Savani shares his remarkable journey of falling back in love with the craft after losing his sight and how he transitioned from a career in NHS management psychology into becoming a headline educator. We dive deep into the "status game" of the international market—where image and prestige drive pricing—and why LSB is now pioneering UK-based qualifications for a market of 1.4 billion people in India.

Michael and JJ also break down the "Endgame" of social media, explaining why a high follower count is a vanity metric if you don't have the positioning to create conversion. Plus, Michael reveals why he would hire a technical scissor cutter over a "flawless fade" specialist every single time.

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Follow JJ: https://www.instagram.com/jjsavani

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Credits:
Filmed & Edited by HAMLIN STUDIOS: https://www.instagram.com/hamlinstudios/?hl=en-gb

THE NOBLE BARBER PODCAST 

Hosted by industry professional and award-winning barber Anthony Laban. Joined weekly by industry professionals to talk about barbering, becoming and maintaining a barber shop, hiring, employment, money and cutting through the crap of the industry.