1184: Geraldine Morrison (NKBA): Stop Guessing—Use Industry Insight to Grow Your Business

Today With Geraldine Morrison: What happens when you stop guessing in your business… and start making decisions based on real industry insight? In this episode, LuAnn is joined by Geraldine Morrison, Chief Partnerships Officer for Domestic and Global Brands at NKBA | KBIS. With leadership experience at brands like Samsung and LIXIL, Geraldine brings a unique perspective on how manufacturers, designers, and industry organizations intersect—and why that matters to your business. Recorded live at KBIS 2026, this conversation goes beyond what NKBA is and gets into how it actually supports you as a business owner. Because here’s the truth: many designers are making decisions in isolation. They’re relying on instinct, past experience, or what they’re seeing on social media. But that only gets you so far. Geraldine shares how access to real data, market research, and industry connection can change the way you operate. From understanding shifts in consumer behavior to recognizing where opportunities are emerging, this is about making smarter, more strategic decisions. You’ll also hear how NKBA is expanding its reach, from global initiatives like Global Connect to its growing presence at High Point Market, creating more opportunities for designers to connect, learn, and grow. If you’ve ever felt like you’re making decisions without the full picture, this episode will challenge you to think differently about where you get your information and who you’re connected to. What’s new with LuAnn Nigara: Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: AJ Madison Pro is the industry’s trusted appliance source for professionals who need fast, reliable access to top brands. Backed by nationwide shipping and a powerful logistics network, delivery is precise and dependable. With over 150 premium brands – including Sub-Zero, Wolf and Cove, Miele, Viking, Thermador, Gaggenau, and more – AJ Madison Pro is your single source for appliance specification. Qualified builders and architects can save up to 15% on luxury brands through exclusive trade programs, with registration handled for you. AJ Madison Pro. Smarter appliance sourcing starts at ajmadison.com/pro.