#119 - A Relentless Pursuit of Continuous Improvement - Dr. Ron Mckeefery

In this episode, I sit down with Special Assistant Head Coach at the University of Alabama, Ron McKeefery.
Ron is an internationally recognized leader in strength and conditioning, known for his ability to develop elite athletes and build high-performance training programs. With decades of experience coaching at the collegiate and professional levels, he has worked with top-tier organizations, including the NFL, MLB, and NCAA programs. A two-time Collegiate Strength and Conditioning Coach of the Year, Ron has a proven track record of success, combining science-based training with a motivational coaching style that inspires excellence.
Beyond the weight room, Ron is a sought-after speaker, educator, and author dedicated to mentoring the next generation of strength coaches. His book CEO Strength Coach has become a must-read in the industry, offering insights on leadership, career development, and coaching philosophy. As a trailblazer in the field, Ron continues to elevate the profession by sharing his expertise and passion for athletic performance worldwide.
We discuss:
Calling Paul out for being stubborn
Coach Mac's career trajectory
Being a true family man while being in a nomadic profession
The role of reading and learning
No strength coaches retire as strength coaches
What motivates the desire to have multiple revenue streams?
Asking questions and putting it into action
Learning efficiencies to make more time
Tools to leverage with high value.
Robert Allen's Getting Shit Done Framework
Why go back to school for your Masters and PhDs? 
The art of coaching vs the science of coaching on a spectrum. 
Does the game change when dealing with professional athletes? 
You spell love T-I-M-E. 
Has the NIL changed the game? 
Creating opportunities when faced with challenges
Resilience and resourcefulness as a skill
Don't confuse passion with emotion
Being a life long learner
Taking calculated risks
Lessons learned from your athletes
Top 3 books for young coaches
Building professional relationships and networking - Being a Connector
A relentless pursuit of continuous improvement
Leave the industry better than you found it. 




Find Ron
Website: http://www.ronmckeefery.com/
Instagram: @RMcKeefery
Email: [email protected]

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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!