12 Days of Giving Day 6: How a Dermatologist Went Viral by Finally Just F*ing Doing It

Most business owners aren’t losing opportunities because they’re bad at what they do. They’re losing because nobody knows they exist. Why? Because they refuse to show up. In this 12 Days of Giving episode, I’m back with my sister-from-another-mister, Kristina Hall of Hall Social Media, to talk about one brutal truth: at some point, you’ve got to just f*ing do it**. That idea you’ve been sitting on? That video you’re scared to post? That content you’ve been overthinking for six months? Yeah. That.

Kristina walks us through the story of Dr. Lawrence Green, a dermatologist outside D.C. with 25+ years in the game and serious credentials. For years, he wanted nothing to do with video. No Reels, no TikTok, no “get ready with me,” none of it. Then she pushed him—hard—into trying something new: drugstore skincare product reviews. He said no. His wife said yes. Kristina didn’t let it go.

What happened next is what everyone says they want, but almost nobody is willing to get uncomfortable enough to earn. Those videos exploded. Engagement went crazy. TikTok comments became a content goldmine. His social presence started backing up his expertise so strongly that now he’s traveling constantly, speaking on stages, doing live Walgreens segments, and getting featured on Good Morning Washington—all because he finally leaned in and did the thing he was resisting.

This episode isn’t a fluffy “you got this” chat. We talk about ego, the fear of looking stupid, the hate and bots in your comments, and why NONE of that is paying your bills. Kristina breaks down why most posts aren’t supposed to be home runs, why you should treat social like a numbers game, and why being stuck in “content jail” (200–500 views forever) is actually a data problem, not a worthiness problem.

If you’re an expert who “doesn’t want to be a content creator,” this is your gut-check. You either keep hiding and slowly fall further behind… or you get over yourself, hit publish, and give your business a shot at the opportunities you say you want.

🎥 Watch the full episode on YouTube: https://youtu.be/NmLsAFP9TaM

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