12 Steps for Crafting a Powerful Press Campaign with Jackie Marushka (Celebrity Publicist) | Ep 55

Jackie's email to me prior to recording: "It is literally a trade secret that I would never share, but the heck with it... if you like the idea once you hear it, I’d love to do this topic with you. It's very 'plan the work, work the plan,' so that you have measurable feedback per your timeline, which allows you to quickly shift if something catches fire or fizzles. Like the 12 Steps... the plan works if you work it.” UM… YES, JACKIE! Need I say more!? TUNE IN!

Jackie is the Founder/President of Marushka Media, the first Latina-owned PR/Branding agency in Nashville. A New Mexico native and creative entrepreneur with 30 years’ experience, Jackie wrapped her 14-year tenure with Sony Music as one of its youngest VPs (1999-2013) and established Shore Fire Media's Nashville office as GM (2013-2016) before launching Marushka Media in 2016. She currently serves on the boards of the Tennessee Latin American Chamber of Commerce and the Americana Music Association. In 2021, she was appointed to the City of Nashville’s Auditorium Commission by Mayor John Cooper. During awards season, Jackie serves on the Academy Awards PR team.

CONNECT WITH JACKIE:
https://www.marushkamedia.com/contact
IG: https://www.instagram.com/marushkamedia

THE 12 STEPS (to screen shot after listening!):
1. Differentiate yourself; solve a problem
2. Research outlets; create a grid with tabs
3. Research contact info for all outlets on your grid
4. Craft a pitch for each outlet
5. Follow up (tactfully!)
6. Make sure to include your contact info in your pitch
7. Make sure to include your unique selling points in your pitch
8. Declare and articulate what you want to be known for
9. Gather testimonials to include when pitching
10. Identify panels/conferences in your industry, and make a plan
11. Represent yourself with integrity; know why you’re in the room
12. Send thank-you’s when appropriate
BONUS TIP: Be a mentor, and GIVE BACK!

CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: [email protected]
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership

ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to [email protected].

EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative

BE ADVISED:
Formerly titled Podfluencer Society (for before that, 4 Things For Your Podcast), episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at [email protected] if you cannot find what you are looking for.

The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise.

Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides...