#134 - Scale & Profit • David Peterson & Alex Shattuck

In this episode of Referrals Done Right, Scott sits down with David Peterson and Alex Shattuck for a deep conversation about what it actually takes to scale a business without becoming trapped by it. Drawing from their own experiences building multiple high performing agencies, David and Alex break down the hard lessons they learned through failure, burnout, recruiting struggles, and leadership growth. What started with door knocking, long hours, and constant chaos eventually evolved into businesses built on systems, specialization, delegation and intentional team building

Throughout the conversation, they challenge many of the common beliefs business owners hold about scaling. Instead of trying to do everything yourself, they emphasize the importance of replacing yourself piece by piece so you can focus on the work that actually moves the business forward. From hiring assistants and building specialized teams to changing your mindset around investments and leadership, this episode is packed with practical insights for anyone looking to create more freedom, profitability, and long term growth.

We Discuss:
• Why most business owners stay stuck by trying to do everything themselves
• The importance of building specialized teams instead of relying on generalists
• How investing in people, systems, and support creates long term freedom
• Why recruiting and onboarding are the foundation of scalable growth
• The mindset shifts required to stop operating like an employee and start thinking like a true business owner

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Episode Markers:
(0:00) - Show Start & Introduction

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Scale & Profit Links:
Website - https://www.scaleandprofitseminar.com
Coach P Website - https://coachpconsulting.com
Autopilot Website - https://www.autopilotrecruiting.com
Coach P IG - https://www.instagram.com/coach_p_consulting

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Scott Grates' Links:
Referrals Done Right - https://www.referralsdoneright.org
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Scott Grates Website - https://www.scottgrates.com
Love Living Local  - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's - https://www.instagram.com/scottgrates
TikTok - https://www.tiktok.com/@scott.grates