#139 Stop Overthinking: The 70% Rule to Beat Procrastination

Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code 'DEAL' to get $350 off the Pod 5 Ultra. If you have an HSA or FSA, the Eight Sleep Pod may qualify as a medical expense through Truemed, and qualified customers save about 30% on average. Stack that with the code above for even more savings. Check your eligibility at https://www.truemed.com/eightsleep before you buy. Truemed is for qualified customers. HSA/FSA tax savings vary. You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just gathering information. You're not. You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they're about to eat your lunch. Here's the lesson history keeps screaming at us: speed wins every time. Companies like Instagram and Square have perfect plans; they had faster clocks. They moved while everyone else was still in meetings. And in business, hesitation is just a polite word for losing. In this episode, you'll learn: Why information doesn't age like wine, it ages like milk The decay question that will tell you if you're at 70% or just overthinking Jeff Bezos's 70% rule and the door test that separates reversible decisions from real risk The 24 hour rule that forces clarity and why every meeting should end with a decision or a deletion Why perfection is the trap you have to avoid on the way to quality and how Reid Hoffman ships embarrassingly early every time ___________ (00:00:00) Introduction: The Decision You're Stalling On (00:02:55) Decision Decay: The Shelf Life of Opportunity (00:04:42) The Square Story: Three Weeks to a Billion Dollar Company (00:06:37) The 24-Hour Rule: Overwhelming People with Speed (00:08:09) Instagram's Pivot: From Bourbon to Billion in 18 Months (00:09:29) The 70% Rule and The Door Test: Bezos's Speed Framework (00:11:59) The Zeigarnik Effect: Why Unfinished Tasks Drain Your Brain (00:15:49) Quality vs Perfection: The False Dichotomy (00:18:42) The Five Moves to Triple Your Speed (00:21:47) Think Big or Don't Talk to Vendors (00:24:09) Closing: Your Speed Homework and Growth Accelerator Invite ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices