
$140K MRR Niche Dating App in Just 6 Months
About this episode
What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?
In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.
Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads.
We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch.
Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately.
You will discover:
✅ How BPM reached $140K MRR in only 6 months
✅ Why launching in one country first accelerated growth
✅ Gabriel's UI and product design philosophy
✅ How they optimized onboarding and paywalls
✅ Their Meta Ads campaign structure and creative strategy
Learn More:
Check out BPM:
You can also watch this video here:
https://youtube.com/live/JywSxxABu-0
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Get every episode summarized
Each time App Marketing by App Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from App Marketing by App Masters

Do This Before Running ANY Paid Social Media Marketing
App Marketing by App Masters

B2B Strategies for a B2C App
App Marketing by App Masters

Best ASO Tools: Which One Has the Most Accurate Data?
App Marketing by App Masters

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
App Marketing by App Masters