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Ever wonder how giants like Salesforce scale products from $5 million to over $100 million? In this episode, we pull back the curtain with Mike Jones, a former Salesforce product manager and the brilliant mind behind ProductGrowth Labs. Mike breaks down the critical difference between building what customers want versus what they truly need—and how getting this right is the key to explosive growth. This isn't just a tech talk; it's a masterclass in turning your product into the central engine for revenue, retention, and market domination. For any wantrepreneur or entrepreneur building a SaaS product, this episode provides an actionable playbook for gaining clarity, improving user activation, and scaling with confidence.
💡 What You'll Take Away For YOUR Business
📝 About Mike Jones
Mike Jones is the founder of ProductGrowth Labs and a former Product Manager at Salesforce, where he was instrumental in scaling one of the company's fastest-growing acquisitions. During his time at Salesforce, he grew a product line's annual contract value from $5 million to over $100 million and led initiatives that drove over 200% user growth. With over a decade of experience across both scrappy SaaS startups and enterprise platforms, Mike possesses a unique ability to connect product strategy with real, tangible business results. Today, he acts as a fractional product leader for SaaS teams, helping them build products that customers love and that drive the bottom line.
🎯 Mike’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Don't build what either you want or what the market thinks it wants. You want to build what the market needs and values."
📢 Memorable Quotes
🔗 Links & Resources
No transcript available for this episode.

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business