1437: The easiest way to stand out. (THIS IS A CHEAT CODE IN 2026!)

Ever feel like you’re doing “all the right things”—sending emails, following up, staying consistent—but still not seeing real traction? In this episode of Brian’s special week-long solo series, he reveals what he believes is the ultimate growth unlock that most entrepreneurs completely miss: unconventional follow-ups. Drawing from real stories across his businesses—from goofy green screen proposal videos to personalized video messages and unexpected outreach—Brian shows how breaking the mold in your follow-ups can be the difference between being ignored and being unforgettable. 

✨ Why This Matters for You

If you’re getting some traction but not converting it into real growth, this is your missing link:

•  Most businesses don’t fail from lack of attention—they fail from lack of effective follow-up. 
•  In a world flooded with AI-generated messages, standing out is easier than ever… if you’re willing to be different. 
•  Thoughtful, human follow-ups build trust faster than any marketing funnel. 
•  The businesses that win aren’t the loudest—they’re the most memorable. 

📝 Key Takeaways

• Outreach Gets Attention—Follow-Ups Drive Growth. You can generate leads all day, but if you’re not following up effectively, you’re leaving massive opportunities on the table.
• Pattern Interrupts Win. Whether it’s a funny video, a voice memo, or something unexpected, breaking the norm is what gets people to actually pay attention.
• Personalization Beats Automation. While everyone else is scaling generic messages, the real advantage comes from making people feel seen, heard, and understood.
• Use Tools to Be More Human, Not Less. Tools like Bonjoro allow you to send quick, personalized video messages at scale—without losing authenticity.
• Follow Up Based on Behavior. The goldmine isn’t just leads—it’s the people who almost convert. Clicked but didn’t buy? That’s your opportunity.
• Do Things That Don’t Scale. Sending a custom video, voice memo, or even a small gift might not scale—but it’s exactly what builds a business worth scaling.

🚀 Put It Into Action

Start implementing unconventional follow-ups today:

•  Identify your “almost yes” audience (clicked, engaged, replied—but didn’t convert). 
•  Replace one generic follow-up this week with something unexpected (video, voice memo, personalized message). 
•  Use context—reference something specific about them to show you’re paying attention. 
•  Experiment with different formats: Instagram voice notes, selfie videos, even physical mail. 
•  Challenge yourself: send 5 unconventional follow-ups this week and track the responses. 

🔗 Stay Connected

•  Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s getting leads—but not turning them into real growth