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leisurehobbies
149: Luca Mariano - Kentucky Bourbon with Italian Flair
About this Episode
It's the whiskey brand with an Italian name and they're looking to make their mark in the world of Kentucky Bourbon. We are joined by Luca Mariano Distillery this week to talk about starting a bourbon brand, finding a home for your distillery, and growing brand awareness. Jennifer Brandt and Kenny Fuller are our guests this week as we taste through the full lineup Luca Mariano whiskey in downtown Louisville.
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Scott, Jake, & Michael
Bourbon Lens
About the Distillery:
In 2016, LMD began prospecting for land to house its future distillery while waiting for the bourbon and rye whiskey to come of age. Francesco's long-term vision is to create a distillery location that is like no other distillery. He envisions a place for family and friends to come and enjoy great music, food, and whiskey. The same way his family does it in Italy.
With the long-term goal in mind, in 2017, LMD found a 300 acre farm in Danville, Kentucky that would give plenty of space for what Francesco envisions. The farm includes a stone house that was built by a man named William Crow, which is the oldest stone house in the State of Kentucky. Although the stone house was left abandoned and in disrepair, LMD plans to restore the house to its original condition. Additional plans for the project include the following: construction of a fully-functioning distillery; a visitor's center; multiple rickhouses for barrel aging; and, an entertainment pavilion.
About Francesco Viola, Founder/Owner:
Francesco began distilling as a hobby in his garage in 2010. He hadn't planned on it becoming a business. After having a neighbor over to enjoy what he had created, his neighbor told him that it was illegal to distill liquor in his garage. After discovering that his hobby was illegal, Francesco called his lawyer to help him obtain a license to distill liquor, so he could carry out his grandfather's dream.
Francesco's grandfather was a man named Mariano Viola. His dream was for his family to build a business and create a legacy in the United States. Mariano taught Francesco many skills including gardening, making pasta and wine, and distilling brandy and whiskey. In honor of his grandfather, Francesco created recipes for Kentucky Straight Bourbon Whiskey that are the foundation of Luca Mariano Distillery. The company is named after Francesco's son, Luca Mariano, who is named after Francesco's grandfather.
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