151: Give Mark Your Crap! | When a PEO is a Good Fit for Your HR Needs with Mark Bromberg

Nonprofit HR can be messy — but it doesn't have to be. Let's talk about when it's time to call in reinforcements (and what "reinforcements" actually look like).

I sat down with Mark Bromberg, a Business Performance Advisor at Insperity and one of my favorite people to send clients to when HR headaches start taking over. We dug into what PEOs (Professional Employer Organizations) really do — and when they make sense for nonprofits.

Real Listener Question: "Our professional association has seven employees. We're losing our CEO soon, and our board wants to consider alternatives. When does it make sense to have a PEO instead of a CEO or in-house HR support?"

This is one of those big-picture nonprofit management questions that hits close to home for a lot of leaders. In this episode, Mark and I unpack what a PEO actually is (spoiler: not just payroll!), what a true co-employment model looks like, and why choosing the right PEO is more than a price comparison — it's a relationship.

We also talk about how post-pandemic remote work complicates HR, why private equity moving into the PEO space should give nonprofits pause, and what "due diligence" really means before signing a PEO contract.

What You'll Learn:

• What a PEO is — and what it isn't
• When outsourcing HR actually helps your nonprofit
• How remote teams across multiple states complicate compliance
• Why private equity's growing interest in PEOs matters
• What to ask before choosing a PEO (hint: "Who owns you?" is fair game)
• Why HR pros and PEOs can actually be a dream team
• How to make sure your PEO relationship is an ethical, cultural fit

Bottom line: Nonprofits don't exist to manage payroll, benefits, or compliance — you exist to change the world. The right PEO can help you do that, but only if you choose wisely and partner with someone who truly understands your mission.

Resources from this Episode

• Learn about Insperity: https://www.insperity.com/
• Connect with Mark on LinkedIn: https://www.linkedin.com/in/markbromberg/
• Previous Episode: GoFundMe Creates 1.4M Nonprofit Donation Pages Without Consent with Ephraim Gopin https://birkenlaw.com/charity-therapy-podcast/ct150/
• Episode Transcript: https://birkenlaw.com/wp-content/uploads/2025/11/CT151_Transcript.pdf

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• Jess Birken: https://www.linkedin.com/in/jessbirken/

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