#158 - The Simple Fixes to Complex Coaching Business Problems - Stuart Brauer

Today I sat down with Stuart Brauer, founder of WTF Gym Talk and The Gym Real Estate Company. Stuart has 18+ years of experience in the fitness industry, where he owned his own gyms for a decade in Charlotte, NC and started a media and business consulting handle, WTF GYM TALK. Stu used the cash flow from his gym to purchase commercial real estate, which allowed him to "retire" from gym ownership at age 35. In 2021, he founded The Gym Real Estate Company to assist gym owners in leasing and purchasing buildings across the US.

We discussed:
00:01 – Stu’s background: from CrossFit to gym ownership to consulting
03:11 – Using gyms to bankroll commercial real estate
04:29 – Launching WTF Gym Talk and scaling into consulting
05:45 – Brick-and-mortar vs. online coaching during COVID
06:22 – Solving the “time for money” problem as a consultant
08:41 – Leveraging real estate to increase income without charging clients more
10:20 – The value of mentorship and hiring smarter people
11:35 – Understanding client psychology by being a customer yourself
14:22 – Delivering “unreasonable hospitality” in fitness businesses
18:33 – Random acts of kindness and client surprise strategies online
21:18 – Creating shareable media that elevates clients’ status
24:21 – Retention: separating relationships from transactions
25:07 – Being emotional about the member, not the membership
27:49 – Why no client is truly “for life” (and how to love canceled clients)
33:02 – Frameworks for client experience: the bow tie effect & win-ask method
37:45 – Biggest mistakes gym owners make: neglecting HR and undercapitalizing

Find Stuart
Websites - wtfgymtalk.com and gymrealestate.co
Instagram - @wtfgymtalk and @gymrealestate 
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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!