160 FS A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan

Get your Ruby Remote Conf tickets and check out the @rubyremoteconf Twitter feed for exciting updates about the conference.   02:09 - Philip Morgan Introduction

• Twitter
• Philip Morgan Consulting
• The Positioning Manual for Technical Firms by Philip Morgan

02:30 - Thinking About Positioning and Communicating What You Do

• Expensive Problem: The Benefits of Pigeonholing

27:08 - Finding Target Markets 35:25 - Acquiring New Skills to Support a New Position 39:00 - Refining Your Positioning

• Marketing, Publicity

56:07 - Positioning Exercise Picks Kurt Elster: Email Templates for Freelancers (Jonathan)
Expensive Problem: Market Research Cold Email Template (Jonathan)
Bryan Harris: How I Made $10,000 in 24-hours With My First Product (Case Study) (Reuven)
Jewish guide to visiting China by Reuven Lerner (Reuven)
Spark by Readdle (Eric)
AmazonSmile (Chuck)
Listen to other people’s views (Chuck)
Positioning: The Battle for Your Mind by Al Ries (Philip)
Rolls MS111 Mic Switch Latching or Momentary Microphone Mute Switch with Passes Phantom Power (Philip)
The Consulting Pipeline Podcast (Philip)