167: Robert Cialdini - The Godfather of Influence

Episode 167: Robert Cialdini - The Godfather of Influence

Episode 167: Robert Cialdini - The Godfather of Influence

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

"Give people a reputation to live up to."

In This Episode, You Will Learn:

• Empathy is one of the most important characteristics of a great leader (Warren Buffett & Charlie Munger)
• A 20 year gap in books written... Why? Dr. Cialdini wanted to have sufficient research for Pre-Suasion
• How the process of "Pre-Suading" happens -- A story shared
• Story of a business partner who screwed up -- How he primed him by saying "I hate when this happens to nice guys like you"
• When you receive a job offer, ask for advice from your mentors -- Their response might surprise you
• When you ask for advice, you develop a partnership  and you collaborate.  That person becomes part of your and your success
• The proper way to start every interview (when you are being interviewed): "I would like for you to answer a couple questions for me before we start... Why did you want me here? Why am I great for this role?"  This will prime the interviewer to share positives about you. They will work to prove themselves right (about what they said of you) throughout the rest of the interview.
• The art of priming  -- People want to prove themselves right
• How to get a raise or a promotion? When people are uncertain or fear they will lose you (assuming you provide value), they likely fear losses more than achieving gains.  It benefits the organization to hold on to (and it's cheaper) great talent.
• Reciprocity - Why should a man give flowers at the beginning of a date?
• Unity - Donald Trump claims to be an outsider -- "We're in this together as outsiders. We are the same group." It resonates with people and creates unity.
• The Beijing Restaurant experiment
• The profession of selling -- The new way of thinking: How to create trust = Start with a weakness of your product. Warren Buffett does this better than anyone
• Great leaders need to be effective inside an organization
• Learnt the power of asking for advice

"We are in this together. We are of the same group."

Continue Learning:

• Read Dr. Cialdini's classic book: Influence: The Psychology of Persuasion 
• Read Dr. Cialdini's newest book: Pre-Suasion
• Follow Bob on Twitter: @RobertCialdini
• To Follow Me on Twitter: @RyanHawk12

You may also like these episodes:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: Nate Boyer - Green Beret, Texas Football, The NFL

Episode 073: Jay Bilas - World Class ESPN Basketball Broadcaster, Toughness, Fixing The NCAA

Episode 107: Simon Sinek – Leadership: It Starts With Why

Did you enjoy the podcast?

If you enjoyed hearing Dr. Robert Cialdini on the show, please don't hesitate to send me a note on Twitter or email me.

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Daor Design - Daor Design will help you build your brand like nobody's business. Most of their work falls into one of four categories: Logo Design, Print Design, Web Design or Digital Marketing. They pride themselves in being a trusted, valued resource for their growing family of clients.