#169 - How to Grow Your YouTube and Podcast Channels - Jim McDonald

Today I sat down with Jim McDonald, Co-Owner of Third Street Barbell in Sacramento, CA. Jim left the corporate world behind a couple of decades ago and became a consultant in IT and healthcare marketing. In the early 2000s, he discovered powerlifting and began to document its training and some of its greatest performances as an early YouTube fitness creator. He focused on visuals that helped the audience understand not only the technical aspects of powerlifting, but also the emotions that drive lifters to lift. Eventually, he created a chart-topping podcast along with Mike Farr just before the worldwide explosion in podcast listenership. His role at 3SB is both administrative and creative, and he’s finding the balance between those a day at a time.

We discussed:

02:00 - Background in Film and Audio Production
04:00 - Getting Into Powerlifting and Content Creation
08:00 - Cinematography Philosophy
12:00 - Starting the Power Cast Podcast
17:00 - Problems in Fitness Content
24:00 - Time Investment in Editing
34:00 - Authenticity and Validation
40:00 - Ethics of Monetization
50:00 - Opening Third Street Barbell
56:00 - Future of Content Creation

Find Jim

Website: thirdstreetbarbell.com
Everywhere: @thejimmcd 
Instagram: @thirdstreetbb / @50percentfactd 
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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!