17. How to Stop Negative Self Talk, Fast: Author Amy Shoenthal On Setbacks and Paths Forward

Amy Shoenthal, author of "The Setback Cycle," dives into the challenging yet transformative world of overcoming our obstacles. Drawing from personal tribulations and her well-received book, Amy shares her journey through career pivots after facing post-maternity leave difficulties, showcasing the resilience and redirection that are possible in the face of adversity. She offers relatable insights into why it’s important to label and converse with our inner critic, how to strengthen emotional resilience, and the neuroscience behind embracing setbacks as growth opportunities.

What you’ll learn in this episode:

• The four stages of The Setback Cycle (establish, embrace, explore, emerge) and how to navigate them.
• How to disentangle personal identity from professional setbacks and why doing so is crucial for growth and wellbeing.
• The concept of the "motherhood penalty" and its impact on women in the workplace.
• Actionable techniques for coping with setbacks, including the "thaw yourself out" exercise.
• The strategy of personifying and naming your inner critic to diminish its power and manage its impact on your decisions and self-esteem.

ABOUT AMY:

Amy Shoenthal is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success.  As a contributor to Forbes Women and Harvard Business Review, she shines the spotlight on leaders who have been historically underestimated yet are doing the work to solve society’s biggest problems. Her work has included interviews with a wide range of leaders such as Senator Mazie Hirono, Tory Burch, Marie Kondo, Norma Kamali, and more.  Amy also boasts a two-decade marketing career, working with some of the world's largest brands, from Procter & Gamble to Google. Now, through her consulting firm, Visionaries Collective, she works with founders, corporations, nonprofits and small businesses to shape their brand narratives and captivate audiences through strategic storytelling.   After completing The Setback Cycle, she began working with organizations to help their employees and managers confidently lead through tumultuous times, offering the tools to help their teams navigate their own inevitable setbacks together.     Amy previously wrote a children’s book, A Magical Day in Sunnyside, a tribute to the independent-owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and five-year-old daughter.

Connect with Amy:

Website

Instagram

Newsletter

The Setback Cycle" by Amy Shoenthal 

For more information and to connect with our host, Lindsey Epperly, visit www.lindseyepperly.com 

Looking to turn your Imposter Syndrome into Inspiration? Grab the workbook here!