173 The changing role of trade media in the beauty industry with Stacey Soble

There are many people with a vested interest in the hairdressing industry, the obvious ones being the clients, and the stylists and colourists that are behind the chair; then there are also the salon and school owners, the educators and all the people that are behind the product brands… 

And then there are the ‘trade media’, and they are involved in many parts of the industry, with the obvious one traditionally being publishing magazines, but these days they are also heavily involved across all the digital platforms, as well as events, awards, trade shows and education as well as many other areas of the industry…    

My guest on today's Podcast is Stacey Soble; she is the Director of Brand Content Strategy for Salon Today Magazine, where she has held numerous roles over the last 26 years.

In today’s podcast, we discuss:

• How the role of the hair and beauty media has evolved over the last few years
• The impact that the internet and social media have had on traditional media
• The trends around recruitment, marketing and…the changes in industry events

And lots more!

 

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/173/  

 

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