175 The Changing Role of Trade Media in the Beauty Industry with Linda Woodhead

Many media representatives have multipurpose roles as publishers of magazines as well as facilitators of awards and various industry events. Therefore, they usually have interesting insights into what's going on in the world of hair and beauty. 

This episode is the second in a series of podcasts in which I am talking to people representing the trade media. In the first episode of the series, I spoke with Stacey Soble from Salon Today to get a North American perspective. On today's episode, my guest is Linda Woodhead. 

Linda is the founder and owner of the Mocha Group, a multi-layered media company and publisher of magazines in the Australian hair, beauty, and barbering space. 

 In today's podcast, we discuss:

•   How the role of the hair and beauty media has evolved over the last few years
•   The impact that the internet and social media have had on traditional print media
•   The trends around recruitment
•   The changes in industry events…

And lots more!

 

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/175/ 

 

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