177 The Changing Role of Trade Media in the Beauty Industry with Jayne Lewis-Orr

Many media representatives have multipurpose roles as both publishers of magazines and facilitators of awards and various industry events. This gives them interesting insights into what’s going on in the world of hair and beauty.

This is the third and final episode in a series of podcasts in which I talk to people who represent the trade media. In the previous two episodes, my guests provided us with a north American and an Australian perspective. Today I am speaking with Jayne Lewis-Orr to get a UK perspective. 

Jayne is the Executive Director of the Professional Beauty Group in the UK, which, amongst other things, publishes The Hairdressers Journal, facilitates Salon International, and hosts the British Hairdressing Awards. 

In today’s podcast, we discuss:

• How the role of the hair and beauty media has evolved over the last few years
• The impact that the internet and social media have had on traditional print media
• How Jayne sees the future of industry events and awards…

And lots more!

 

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/177/

 

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