18: Everyone Is Playing The Agency Game WRONG - Tommy Patterson + Brandon Fink

Tommy Patterson & Brandon Fink (Co-Founders - WKND Agency) share stories of childhood trauma, making $15 million from KN-94 mask sales at the start of the pandemic, and how to create an agency that can't stop growing.

In this episode, Tommy & Brandon share how they got into digital marketing, how they met and decided to team up, and the strategies they've used to grow WKND agency into the dominating force it is today…In under 6 months. They give their best tips to make accurate and profitable market predictions, and how to find clients that are willing to grow with you. 

 

Tommy grew up with nothing, and after getting evicted at 9 decided "I'm going to be a millionaire." He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest-growing agencies in the eCommerce space. 

Brandon lived two lives as a child, between his father's trailer and his mom's two-story house. After his last attempt at college he got into sales, and since then has worked alongside Tommy Patterson to grow WKND agency into a multi-million dollar business. 

Together Tommy and Brandon have generated over $420M in sales for their clients and have helped hundreds of businesses grow into 7 figure powerhouses. 

FOLLOW TOMMY  
Instagram: https://www.instagram.com/tommypatterson
Twitter: https://twitter.com/tommypatterson_

FOLLOW BRANDON
Instagram: https://www.instagram.com/wkndcmo/
Twitter: https://twitter.com/WKNDCMO

FOLLOW WKND DIGITAL & WKND INVESTMENTS
Instagram: https://www.instagram.com/wknddigital/
Facebook: https://www.facebook.com/wknddigital
WKND Digital Website: https://www.wknddigital.com/
WKND Investments Website: http://www.wkndinvestments.com

TIMESTAMPS:
00:00 - Podcast Start
02:20 - You Were A Child Of The Corn?
04:40 - A Sidewalk, An Eviction, And The Start Of A Dream 
10:51 - Wanna hear a crazy story?
17:32 - A mid-life crisis at 26
19:16 - Going back to school
23:26 - Not doing anything that anyone couldn't do
24:57 - When did you start WKND
29:39 - Brandon's backstory
36:54 - What Tommy and Brandon have in common
38:03 - When Brandon met his wife
41:59 - Brandon's last attempt at school 
43:52 - Getting into sales
44:51 - Brandon's on the news
51:23 - Sleeping on a coach to find a job
53:53 - Brandon starting his own brand
56:16 - Where Tommy and Brandon met
59:02 - Billboards
01:00:26 - How they got connected
01:32:00 - Don't focus on money
01:02:13 - Do you think short-term money focus is greedy?
01:05:60 - What they could create working together
01:07:20 - Where are you located
01:09:08 - Selling masks during the pandemic
01:13:31 - Starting a business in a gold rush
01:16:32 - Seeing the slow down coming
01:17:16 - Starting WKND
01:21:04 - What were the keys to scaling so quickly
01:22:15 - How many  agencies did you acquire in 2021
01:24:12 - What he realized about eh agency game
01:27:23 - Everyone you need is in this room
01:29:27 - Is it even fair?
01:36:25 - It's only mind-blowing because you never said you could do it (INSTA)
01:39:42 - Anyone can make money
01:44:22 - The most important part of the deals
01:45:58 - What happens when it doesn't work
01:49:13 - An example of the deals
01:50:49 - Why businesses are created
01:55:06 - The right client
01:56:01 - What's a better way to grow
01:57:16 - Own Your Clients
02:05:20 - The first month with a client
02:11:29 - Everybody's goals are so different
02:12:35 - How does it work when they start sharing clients
02:14:29 - how does the invoicing work?
02:17:44 - The structure is determined by the people making the deal
02:19:02 - types of agencies Tommy is acquiring
02:22:37 - Talent acquisition is the only thing that can shorten this timeline
02:25:27 - What are your goals this year?
02:27:50 - "I'm just a guy who's going for it"
02:29:24 - This is not for the faint of heart
02:31:02 - Fortune Cookie
02:32:21 - Where to find them
02:33:25 - Competition is an Illusion

FOLLOW 4MEDIA:
Main YouTube Channel: https://www.youtube.com/4mediamarketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast