#180: Managing the mental ups and downs with Geraldine DeRuiter and Rand Fishkin

Peldi Guilizzoni continues this mini-season as he chats with married couple Geraldine DeRuiter (author) and Rand Fishkin (software founder) on how their fields differ - and how they are more similar than you'd think. 

Peldi, Geraldine, and Rand discuss:

• How the software industry is less special that we think
• Dealing with the loneliness and isolation of being a founder or author
• Managing your own psychology
• How a supportive partner shares your mental ups and downs 
• The value of having a peer group (aka friends) for mutual support
• The challenge to ignore the VC hype machine

Geraldine's blog: The Everywhereist. 

Rand's company SparkToro.