185. Christian Toetzke, Founder & CEO of HYROX

Today, I'm joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition.

Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world. 

In this episode, we discuss the rise of fitness racing, and Christian breaks down why the company's challenge is both inclusive and effective.

In this episode, you'll learn:

• How HYROX is more approachable than CrossFit
• Christian's plan to partner with gyms to complement its rapidly growing events business
• What it takes to be the "marathon of fitness racing"

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HYROX Website: https://hyrox.com/

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Chapters:
(00:00) Introduction
(01:21) HYROX background
(03:02) Christian's journey to founding HYROX
(11:02) The HYROX philosophy and race format
(17:14) HYROX vs. CrossFit 
(25:02) Revenue streams and growth strategy
(33:47) Partnering with gyms
(42:21) HYROX's vision and roadmap
(47:25) Future partnerships to look out for 
(50:42) Conclusion