1853: Financial Freedom in the Age of AI and Data Surveillance. What it Means For Your Money and Privacy

Today’s episode is a powerful conversation about legacy, love, and how technology is reshaping the way we protect our wealth and our families.

My guest is Martha Underwood, a 25-year tech veteran and the founder and CEO of Prismm, a digital vault platform that helps families and financial institutions securely manage documents, streamline inheritance transfers, and reduce the chaos that often comes with crisis. Prism was born out of Martha’s own family emergency—when her father was injured during Hurricane Irma and no one could locate the documents needed to access care or funds.

Since then, she’s made it her mission to protect consumers—especially women—from being left out or left behind when it matters most.

In our conversation, we talk about the rise of AI bias and what it means for your money, the real risks of becoming unbanked, and how your data—yes, even your browsing history—can be used to make financial decisions about you without your knowledge or consent. Martha also shares smart, practical advice for how to start important legacy conversations with your aging parents, and why women must play a leading role in shaping the future of financial technology.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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