189 The Reinvention of a Brand: Vidal Sassoon Enters a New Era

 As many of you may know, my hairdressing background started with a 10-year stint at the Vidal Sassoon salons and schools in London before I went off to do my own thing.

  

 Whether you worked at Sassoon or not, most hairdressers are interested in how the brand has evolved during its 65-year journey (which is a major feat in itself!).

  

 Vidal Sassoon changed the way the world looks at and works with hair. But every bit as important as that fact is that he showed that being open to adapting to change is essential if you want to survive, not just in hairdressing but in any business.

  

 Over the last few years, the Sassoon brand has continued to evolve, and they recently announced that some big and exciting developments are going to be taking place in the company.

  

 My guest on today’s podcast is my good friend and former colleague Mark Hayes, who is the International Creative Director at Sassoon, and he is going to tell us all about the next stage in the evolution of the Sassoon brand.

  

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/189/

 

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