1895: The Secret to Selling Anything: How Eyebrow Queen Anastasia Built a Billion-Dollar Brand

Farnoosh sits down with beauty icon Anastasia Soare, founder of Anastasia Beverly Hills and author of the new memoir Raising Brows. Known as the “Eyebrow Queen,” Anastasia shares how she built a billion-dollar brand from scratch after immigrating from communist Romania with nothing but determination.

She opens up about learning the “alphabet of finance” in America, the early days shaping brows in a rented salon room, and the business risks that changed her life. Anastasia also reveals how she convinced Nordstrom to take a chance on her products, her unforgettable live TV moment shaping Oprah’s brows, and the negotiation lessons that still guide her today. She talks candidly about working alongside her daughter Claudia, what keeps her motivated decades into her career, and how she continues to innovate while staying grounded. This is a story about beauty, grit, and building an empire one brow—and one bold move—at a time.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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