19: Turn Theory Into Action - Jonathon Kendall

Jonathon Kendall (CEO of DealRaise, COO of LeadNurture) is an investor, author, copywriter, speaker, and avid reader. He stopped by the 4Media office to discuss personal growth, becoming an author, and why taking big risks leads to big rewards.

From leading college mission trips in Guatemala to becoming CEO of multiple companies, Jonathon's path to success was filled with unexpected career changes, international moves, and a lot of philosophical thinking (though that last one is partially explained through his Philosophy Degree from Michigan State).

In this episode, he chats with Eddie and Andrew about the internal keys to success, why you should focus on your personal goals as much as your career goals, and how self-awareness is the true secret behind creating success.


FOLLOW JONATHON:
Instagram: https://www.instagram.com/jonathon.kendall/
YouTube: https://www.youtube.com/user/jonkenda
TikTok: https://www.tiktok.com/@jonathonkendall
DealRaise: https://dealraise.com/
LeadNurture: https://leadnurture.com/

 

TIMESTAMPS:
00:00 - Intro
01:57 - Podcast Start
02:19 - Growing up in a family of coal miners
05:55 - Eddie lied to his parents about his GPA
18:22 - Jonathon gets invited to DC for his Voting Registration Campaign
21:17 - Make a ton of money to make a ton of impact
22:22 - Thought experiment - How many times can you fold a paper in half?
27:18 - Building a reputation by offering value before the sale
30:37 - What Eddie wants from a mentor
31:15 - The impact that Agency Founders will have on the future
33:47 - Jonathon humbled Ivy League students in Guatemala
38:13 - Why Culture Shock is like a Psychedelic Trip
41:35 - Why Mike Tyson is one of Jonathon's favorite philosophers
46:01 - Jonathon published his first novel while managing a restaurant
49:16 - Why Jonathon lives the "Four Hour Work Week"
50:52 - If someone listened to every podcast they could write a book about Andrew
52:57 - How Jonathon discovered MentorBox
56:37 - Jonathon wins a copywriting competition
59:04 - How Jonathon convinced his wife to move to San Francisco
1:04:16 - Grinding 24/7 was Jonathon's normal
1:07:57 - Why 80 hour weeks are unsustainable
1:09:06 - "Show up even when it's uncomfortable"
1:12:06 - Jonathon explains why investing big money into big people pays off
1:16:55 - Why streaming services should have an education section
1:19:08 - Why Universities should feel threatened
1:20:08 - Jonathon explains what being CEO at MentorBox was like
1:23:19 - WHO YOU KNOW is more important than WHO KNOWS YOU
1:24:22 - The 2 things Jonathon wished they did to grow MentorBox
1:29:58 - Eddie explains what an attractive acquisition offer looks like
1:32:42 - Raising capital is just like selling a new product to new leads
1:36:27 - "Don't be a pansy"
1:37:01 - Ironman competitors are normal people too
1:40:27 - Chasing goals won't fill the emotional holes in your life
1:41:47 - How getting shredded taught Eddie to push through suffering
1:47:11 - You have to work with the circumstances you're given
1:48:37 - Never eat junk food again, but add 5 years to your life?
1:51:00 - How micro decisions impact the next 50 years
1:53:00 - How to approach the devil's paradox?
1:58:34 - The marshmallow test
2:00:17 - Do you want to live a pleasurable life now or a longer life later?
2:03:24 - Jonathon explains why self awareness is necessary to create purpose
2:07:35 - How many hours of useless information have you consumed?
2:10:52 - Jonathon's "F U" money goals
2:15:54 - The only way to guarantee that you'll make it
2:16:41 - The #1 signifier of success
2:21:06 - How will you compete with technological advancements?
2:27:37 - Why Artists will become the gatekeepers of entertainment
2:33:37 - Jonathon is next door neighbors with the governor of Puerto Rico
2:43:57 - Jonathon's two companies and how they work
2:49:46 - Be realistic about what you actually want
2:56:57 - Your ability to stay on the edge of the next thing is more important than skills
3:02:57 - Where to follow Jonathon

 

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EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch